The “My Taxi“ is a taxi adjusted to the urban setting and inhabitants of
Seoul, following the concept “Small, Spacious, Smart”. The information
flow of the taxi is all focused on the passenger and therefore provides an
even more safe and convenient service experience. The roof sign, passenger
screen and smartphone app allow for consistent interactive communication
including the reservation, the use and payment of the taxi. The
compact exterior and spacious interior satisfy both the requirements of
passengers and the city traffic of the megacity Seoul.
NFC tagging door / Passenger seats / Passenger screen 
Color communication system - Roof signage and Taxi home (station)